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Google Trends - How To Search Trending Keywords

Google Trends - How To Search Trending Keywords 

44 Free Tools to Help You Find What People Search For

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It's important to know what people are searching for and why. Check out these tools to help target keywords easily and understand users better.

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As thought-provoking and enjoyable as keyword research can be, it’s also equally complicated and mind-boggling if you’re a beginner just on the tipping point of actually getting it.

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12 Ways to Use Google Trends for SEO - Search Engine Journal

Sure, you’ve perused through Google’s Keyword Planner and tinkered with Google’s Autocomplete. But, honestly, keyword research is intimidating when you’re just starting.

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Getting into the groove of keyword research doesn’t just happen overnight. You need to know how people search and what they search for before you can even start to think about mapping your keywords.

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And with more than 6 billion searches a day worldwide, how do you know where to start?

What Is Google Trends?

It’s about finding the deepest, darkest, secret corners of the user’s search intent to find “the right stuff” in a bowl full of “meh’s.”

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That’s where this article comes in. I’m spilling my top tool picks for those looking to improve their SEO repertoire.

Google Trends - How To Search Trending Keywords

If you’re starting from square one and don’t want to look like you stumbled out of 1997 with keyword stuffing, read on.

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What People Search For

Where do you look for news stories or trending topics?

There are so many excellent tools that help SEO marketers make sense of what people search for and why.

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They can help answer questions like:

When should I write an article?

Would this article perform well?

Who would read this article?

How do I find these answers?


With some ah-mazingly awesome free tools.

Here are 45 of my favorite tools that can help SEO noobs (or anyone really) discover what people are searching for and why.

Google Trends - How To Search Trending Keywords

1. BuzzSumo

BuzzSumo is one of my favorite tools because of its Content Discovery solution. It enables you to search by topics Trending Now.

And you can filter by 1 hour, 3 hours, 6 hours, 12 hours, and 24 hours. Plus, you can filter by topics.

Google Trends - How To Search Trending Keywords

So, if the usual government hoopla isn’t something you want to tie your keyword research tool, just filter it out.

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Or, you can use BuzzSumo like Kelsey Jones, Editor-In-Chief at Neil Patel, who uses BuzzSumo, says:

BuzzSumo does offer a free version, but you can upgrade for $99 a month if you want to get alerts on specific topics and all the other goods Jones mentioned.

Google Trends - How To Search Trending Keywords

2. SEMrush

To help you find what people are searching for around a particular topic, just type in your keyword or phrase and watch the magic happen.


SEMrush will pull phrase match keywords, related keywords, and organic search results.

3. Answer The Public

Answer The Public is another favorite of mine and relatively new to the scene compared to other tools. It uses searches from Google and Microsoft Bing and has a massive database that can predict what searchers are going to ask.

Google Trends - How To Search Trending Keywords

The interface is what makes this tool one of my favorites. While it is a keyword research tool, it displays a beautiful visualization of data.

I had a chance to speak with Casie Gillette, Senior Director of Digital Marketing at KoMarketing, about learning what type of content people search for and why. She said:

We spend a lot of time search results, looking at the types of content and what the engines are showing. It’s tough to understand the intent and identify trends without that information. I also spend a ton of time with SEMrush and some question-based tools (e.g., Bloomberry or Answer the Public). I love the question-based tools because they scour places that people are talking about specific topics – it gives you real insights into a niche, and I always end up finding something new.

Google Trends - How To Search Trending Keywords

4. Facebook

Facebook is one of the most accessible free tools for discovered relevant topics.

Plus, a lot of people get their news from Facebook.

Facebook, in itself, is its search engine. In early 2013, Facebook expanded Graph Search to improve keyword research.

Google Trends - How To Search Trending Keywords

5. Twitter

Twitter is another free tool I love to use before creating content.

Twitter’s Explore section uses an algorithm to push trends that are determined based on your location and who you follow.

Google Trends - How To Search Trending Keywords

You can turn this off by choosing a trends location in two steps:

Click Change in your trends box.

Select Change to add a different location.

Changing your location is super helpful if you’re focusing on local SEO.

Google Trends - How To Search Trending Keywords

Ashley Ward, the corporate speaker for SEMrush, has an interesting way to use Twitter to find trends. She says:

“When there’s a trending conversation going on, there’s a hashtag attached to it and can easily be found on social media networks like Twitter and Instagram. Half of the time, I’ll just head to Twitter and Instagram and start researching the day’s top-performing hashtags to see what all the hype is about and then follow the conversation. This type of method makes for great blog post topics and is incredibly useful for content marketing.”

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